Background Music
I say there should be a rule about pop music's use in television commericals. Unless it is a commercial for a movie, any song that spent any time in the top 20 (some of us call that the Ryan Seacrest radio show) is off limits for 10 years.
Case in point...The Cardigans "Love Fool" was on some spot the other day...this suprised me somewhat, it was released in 1997 on the Romeo & Juliet soundtrack, it debuted at #1 in the US...it was just sort of a head jerk thing to hear it on tv...a couple of more years, it would have been ok.
The Cars "Just What I Needed" is Circut City's theme song now(rolling eyes). Well within the allowed time frame, but it doesn't mean I have to like it.
But Special K cereal had a recent spot with Collective Soul's "Better Now" which was released last November. I'm not ready to hear this song anywhere on television except a movie spot and that movie had better not be a chick flick. But a freaking cereal commercial??? I've been over the lyrics to this song, and I'm not sure what it's about, but I'm pretty darn sure it's not about cereal or working out or an improved diet.
Other examples? Other rules??
posted by Dale @ 9:13 PM
2 comments
2 Comments:
Pink's "Let's get this party started" for Bailey's Total Fitness and I believe some cell phone ad-and it was within two months of the song coming on the radio.
I think they should use songs that are from the 50s and 60s-you just don't hear those as much anymore. Even the local oldies station is playing more from the 60s and 70s rather than 50s and 60s.
Pink! Yes...way too popular to be on a Bally's spot. Wait for 2012...
was thinking more about this and one example of a song that was well used was Nike using The Beatles' "Instant Karma"
It's a great song, but one that many in my generation might not have heard before. That commercial is the reason I have that song in my iPod.
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